LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...
Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...
A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...
NEW YORK—Even though a majority of people now watch TV with the captions turned on, a new study found that just 10% of global TV ads include accessibility features such as closed captions or audio ...
NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...
Airport Media Drives Greater Impact for Brand, Proving Itself a Powerful Engagement Medium Among Frequent Flyers Who Are 2x More Likely to Be Their Company's AI Decision-Maker NEW YORK, Sept. 15, 2025 ...
New research suggests consumers view FAST networks comparable to that of limited advertising-supported TV streamers when it comes to advertising time in a program -- although industry estimates are ...
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