CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital ...
9. Forecast: Amazon Prime Video Advertising to Hit $806 Million in 2025 S&P Global Market Intelligence Kagan estimates that ...
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...
Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...
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