Without a shadow of a doubt, Google’s main product is its internet search engine. So, the company is always tinkering with new ways to help us find information in the most efficient way possible.

Following the announcement at I/O 2025 in May, Google is rolling out Deep Search to AI Mode, as well as letting subscribers access 2.5 Pro. Free users will get access to AI calling in Google Search.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Artificial intelligence has a pivotal role in our lives, but the retail landscape has shifted from search optimization to the ...

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. Google has launched AI Mode in Search across the US. AI ...

anthropomorphism: When humans tend to give nonhuman objects humanlike characteristics. In AI, this can include believing a ...

For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

Google has launched “Deep Search in AI Mode” in Labs, an experimental feature designed to offer more insightful search results. This new mode aims to provide comprehensive overviews by grouping ...