An archetype is a model or pattern. In psychology, archetypes are studied as character types that have existed in fact or fiction over centuries and unconsciously still serve as models for behavior.

The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...

We’re constantly bombarded with the next productivity and work success secret, and, for some of us, it may feel like we’ve thrown everything but the kitchen sink at hacking our career success. In our ...

Millions of people have adopted some plan for personal growth, depending on the goals they set for themselves. Some people want to be happier, others closer to God; some have committed themselves to ...

Opinions expressed by Entrepreneur contributors are their own. Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or ...