As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

SAN FRANCISCO, Jan. 21, 2026 /PRNewswire/ -- Channel99, the AI-powered B2B marketing performance platform, today announced the launch of Paid Search Optimization, a new capability designed to help B2B ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Over the past year or so, the conversation around the importance of being a commercial marketer has gained serious momentum, and for good reason. As budgets tighten, buyer expectations rise, and ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

In the B2B world, success begins with truly understanding your audience and cultivating strong, lasting relationships. Start by creating detailed profiles of your target audience, including their job ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Birmingham, MI, Oct. 28, 2025 (GLOBE NEWSWIRE) -- CEOs and business leaders in B2B industries are invited to a special CEO Strategy Session titled “Marketing vs. Sales: Where Should CEOs Invest to ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...