When campus marketing officers talk about social networking, most of the conversation tends to focus on how to employ Facebook or YouTube. The less-than-poetic-sounding “Web log” typically gets ...

Guest blogging is not a new technique. In fact, business leaders have been guesting on high-profile blogs for years. Marketing-savvy professionals know the power guest blogging has to amplify their ...

Nearly all marketers are likely familiar with the myriad applications of blogging; it is one of the true workhorses of the online marketing world, in more ways than one. Last year via a study ...

How do you make a solid business case for blogging for marketing? What about managing upper management's expectations on the outcome? Should you hire a professional blogger to write your company blog?

Access of our Blogging Strategy Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Since the early days of the internet, blogging has completely transformed from a platform for sharing personal stories into a powerful business tool. It's not just important—it's essential for any ...

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