Neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads, a 26% positive lift in responses, and 30% higher than standard IAB contextual ads, according to findings from ...

Sedentary behavior – long periods of sitting, lying down or reclining – is linked to major risk factors for dementia. Active ...

A $3.3 million NIH-funded project at Pitt is exploring how brain metabolism shapes aging and cognitive decline. By linking ...

Playing music, dancing, creating art — and even playing some types of video games — aren’t just immersive and emotionally rewarding. They may actually slow down brain aging, a new study suggests. By ...

Researchers demonstrates a revolutionary AI foundation model capable of predicting human brain activity from multisensory stimuli.

A recent study published in Physical Review Letters reveals that many widely used signatures of criticality in brain data may be statistical artifacts. They propose a more robust framework that, when ...

Neurologists explain the best brain exercises to try to boost your memory and strengthen your mind. Try these activities to ...