Not all ethical fashion brands are created equal. Understand sustainable fashion claims, spot performative sustainability, ...

Fendi sustainability efforts are under scrutiny. We examine Fendi’s transparency, labor practices, environmental impact, ...

It used to be that if you had established a strong brand name, you could count on consumers’ trust. But years of inflated marketing claims and bad experiences have eroded trust in brands, leading to a ...

Opinions expressed by Entrepreneur contributors are their own. With the rise of social media, “humanizing business” has been a buzz phrase that represents the ultimate consumer company goal of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “We are now in a transparency race,” Barry Parkin, chief procurement and sustainability ...

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options. TikTok has launched ...

The most in-demand thing in beauty right now isn’t a product — it’s transparency. Transparency is information-sharing by a brand to differentiate itself within the market and cultivate trust with ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the Beauty Trend ...

A couple of the NBA’s biggest stars are blatant about their love of sponsor money in Hulu’s live sports ads starting this NBA All-Star weekend. The Hulu campaign comes at a time when many influencers ...

In today’s market, trust isn’t just a differentiator — it’s a requirement. But proving your brand lives up to its claims? That’s where things get complicated. In this episode of Retail Remix, host ...