It's human nature to use symbols to depict objects, actions, and even feelings. Our species has done so since before the written word came around, and we'll probably continue to do so for as long as ...

Carmakers always want to project symbols of pride, durability, and strength with their logos. Some end up boring and others end up brilliant. Jalopnik readers have picked the very best of all. Welcome ...

Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...

A logo is a loaded design. It must be iconic, synonymous with a company's brand, and inspire trust in a product. A good car company logo should do all of these things, while also communicating power, ...

Tijo is an engineer, mechanic, and an avid content creator with over 5 years of experience as an automotive journalist. His media and publishing journey began with CarHP and CarIndigo, and soon ...

Explore the history, hidden symbols, and stories behind famous car badges in this video. Discover the meanings behind the Chevy bowtie, Ferrari horse, and Toyota’s “sombrero.” Learn why brands like ...

There aren't many people who worry quite as much about their image as car makers. So it's curious to discover the bizarre stuff that's going on in their badges. As one gets deeper into this subject ...

During the second part of the 1960s and early 1970s, American manufacturers began developing ever more appealing graphic packages for their high-performance models. In some cases, the graphic packages ...