A case-control study is a type of medical research investigation often used to help determine the cause of a disease, particularly when investigating a disease outbreak or rare condition. If public ...

This Case Study illustrates some of the potential pitfalls of diagnosis and demonstrates a combination of problems of follow-up biochemical screening in a patient operated for a large pheochromocytoma ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Cohort studies are a type of research design. They are also called longitudinal studies because they follow groups of people over time. Results from cohort studies can help people understand human ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...