With over 17 years’ experience in digital marketing technology, Mark Weidner heads RAPP‘s New York technology practice. In this role, he focuses on integrating innovative technology solutions that ...

Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that ...

Advertising objectives are necessary not only for a business plan, but also for the day-to-day operations of a small business. You need to set goals and having advertising objectives is a great way to ...