A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Add articles to your saved list and come back to them any time. The maker of Oral B products has accused Colgate of misleading or deceptive conduct for claiming a whitening toothpaste can remove 10 ...

Colgate-Palmolive has finalised the European launch plans for its Colgate Simply White teeth whitening kit, despite a lack of European approval for the levels of peroxide contained in the product.

Overview: Hydrogen peroxide is used on your skin or in your mouth to clean wounds or irritated areas and reduce the risk of infection. Avoid swallowing hydrogen peroxide. It is available in several ...