In the world of writing and editing, “style” can refer to two different things. The first tends to elicit more interest: style as authorial, literary style, encompassing voice and tone, how you choose ...

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...