In today’s fast-paced digital world, businesses have access to more customer data than ever before. But with so much information scattered across various channels—websites, email campaigns, social ...
The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...
The notion of ‘single customer view’ (SCV) has been at the forefront of financial institutions’ minds as the deadline to comply with the Financial Services Authority’s (FSA) Financial Services ...
As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...
This post was paid for by an advertiser. The Herald-Dispatch newsroom was not involved in its creation. In today’s competitive market, understanding your customer on a deeper level is more important ...
CMOs today are navigating one of the toughest cycles in recent memory. Marketing budgets are stagnant or shrinking even as the cost of media, labour and MarTech continues to rise. The mandate has ...
Businesses have long chased the promise of a single customer view. As far back as 1999, a group of suppliers, including Oracle and Siebel, backed the Customer Profile Exchange (CPEX) standard, aiming ...
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