If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

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This Space Creative has created a community to connect and inspire professionals across the creative events industry, with a 2026 program shaped by participant feedback. The announcement: This Space ...

Researchers from University of North Texas, University of Illinois at Urbana-Champaign, and University of British Columbia published a new paper in the Journal of Marketing that examines how engaging ...