Design principles for banners that grab attention and deliver a meaningful and memorable message are paramount. These principles include knowing your audience, choosing appropriate colours and fonts, ...

The sky might as well be falling. Or is that your bottom line? You paid a fortune to plaster banner ads across the Web — and no one clicked. Flipping ahead a few pages into your company's future, you ...

Banners have revolutionised the world of internet advertising and marketing. The very first internet marketing banner appeared almost two decades ago on Hotwired.com, which was an advertisement from ...