With reels, stories, livestreams and immersive experiences competing for consumers' attention, brands have to decide not just what content to make, but where to show up. Every platform promises reach ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Ad fatigue is at its peak, with creatives having only a mere 2.2 seconds to capture attention, according to Neurons’ 2025 State of Advertising report. In the last seven years, viewer retention has ...

From industry insights to hooking content, discover how tailoring the right video formats to your business goals can drive organic growth and build stronger audience connections. Video content has ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...