Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

You'll soon be able to brush your teeth with chocolate toothpaste .. should you? Jan. 28, 2014 -- "It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're ...

Getting your Trinity Audio player ready... NEW YORK — Mint-chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called Be that feature nontraditional flavors ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...

A dental hygienist’s concern about the tiny blue dots she kept seeing in people’s mouths has led to an announcement from the parent company of Crest toothpaste that it will start phasing out the ...

A new ingredient that has been cropping up in products ranging from toothpaste to facial cleansers —polyethylene microbeads — has been causing a stir ever since dental hygienists noticed the tiny blue ...

CINCINNATI--(BUSINESS WIRE)--Fess up, parents! We all know many of you eat your kids’ Halloween candy. This can lead to some very unhappy trick-or-treaters when they come across their half-empty candy ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...