Over the past five years, many CIOs have put significant effort into deploying customer relationship management (CRM) systems. These systems provide a single view of the customer for the sales ...

The future of customer relationships depends more on context than transactions. And this trend is accelerating, driven by the integration of social media into customer relationship management (CRM), ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Celigo today announced its recognition as the only Customers’ Choice in the 2025 Gartner Peer Insights “Voice of the Customer”: Integration Platform as a Service ...

The project, begun in early 2005, has already improved data quality, soothed the multiple customer records headaches and created the possibility for a companywide, in-depth customer analysis. But as ...

SAN FRANCISCO--(BUSINESS WIRE)--Tray.io, the leader in low-code embedded integration, today announced record growth in adoption of Tray Embedded by some of the world’s fastest-growing and best known ...

Datacom, Australasia’s largest homegrown technology solutions provider, has built on its significant investment in South Australia (SA), announcing the launch of its new custom-designed integration ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...