Blogs are a way to give visitors a company's expert opinion on a topic. Search Engine Optimization is one way to increase online visibility for your business. Planning content based on data has a real ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

To stand out, you need exceptional ideas and compelling content in fascinating formats. All three can be enabled by one factor: data, connected and informing decisions at three levels of your business ...

Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There ...

For decades, the entertainment business has celebrated instinct. Executives were praised for having a “gut feel” for the next hit or the ability to read the cultural moment and trust their creative ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The key to creating successful, high-ranking content is understanding your audience and knowing what resonates with them. Sure, that may seem obvious – but it certainly isn’t simple, especially in ...

Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 18+ years of experience in the digital media sector. As the streaming industry continues to chop, change and shift at a ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...