Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Don & Low has always shown a firm commitment to meeting the ever-evolving needs of the market. Therefore, in light of the growing demand for a more streamlined supply chain, the company have taken a ...

Direct-to-consumer online distribution should become the foundation, the main focus of any hotelier`s online distribution strategy. In the offline world, hoteliers are the best direct salesmen with an ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Lufthansa Group announced a new distribution strategy on Tuesday that de-emphasizes the global distribution channel in favor of direct bookings on its online consumer portals and its new travel agent ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...