Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Soap manufacturers attempt to respond to consumer expectations by selling their products mainly through traditional classes of trade where consumers expect to find such products. These traditional ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto. The report was based on data from a survey conducted in July and August 2017 ...