In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...

A report by the American Psychological Association outlines the barriers many faculty members of color face and calls for increased transparency in the tenure and promotion process. A new report by ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Earlier this year, I moved into a new apartment, and unlike the all too often white-washed spaces upon which renters seek to imprint their personality, it embraces a range of colorful hues. While the ...

Color has an impact on our psychological wellbeing. However, we are often not aware of this effect. The Arousal Theory of Color posits that longer wavelengths, such as red and yellow, are perceived as ...

The colors used in trial graphics vary greatly. Here we will dive into the psychology behind colors and how, when, and why certain shades should be used in the courtroom. Color can evoke an emotion, ...

For example, Derald Wing Sue writes about how it is common for white people to experience anxiety during difficult dialogues on race, while it is common for people of color to experience sadness or ...

Vibrant Colored Color Wheel, Color Scheme on Pink Peach Colored Background. Michelle Lewis discusses how color psychology can play an important role in the design of health care spaces and physician ...

Color affects how you think, feel, and behave, according to interior designer and color consultant Mehnaz Khan. Warm hues such as red and orange can energize a space and spark conversation, making ...