Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

What are people's perceptions of themselves, and how do they view themselves? Because people's perceptions of themselves are affected by the environment they experience, they look outside of ...

Why do some people seem more resistant to misinformation than others? One important, yet often overlooked, factor may be the diversity of our social identities. Our identities shape how we interpret ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...