Experiential design is a human-centred creative genre that seeks to build multisensory experiences with emotional resonance. Combining interactivity with environmental design, it transcends ...

Imagine walking into a retro diner tucked away in Woodstock, New York. The red vinyl booths gleam, the jukebox hums, and your milkshake arrives…except it’s flavoured with Cheez-Its. Welcome to the ...

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include ...

As a visitor passes through an office-building lobby, images that are partially glimpsed in one wall—raindrops, time-lapse clouds, a school of fish—subtly respond: the rain softly falls; the fish swim ...

Consumers are returning to the physical store for all the advantages it offers: the ability to touch, feel and experience the brand — and most importantly, be a part of the brand’s community or “tribe ...