Forward-facing sonar has opened our eyes to how many big bass suspend in open water. And while there’s no doubt that those fish are fun to target and catch, there are still plenty of giants that bury ...

One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

I get asked often what my number one lure is for targeting largemouth bass. Each time, without hesitation, I state that it's a flipping jig. And to be honest, that answer hasn't changed for decades. A ...