A generation raised saturated in technology may prove less impressed by innovation and more attentive to its consequences. If that instinct takes hold, the future may be decidedly retro ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

WASHINGTON (TNND) — Gen Alpha, which is America’s youngest generation, is growing up surrounded by screens, failing schools, and a new era of artificial intelligence. As technology advances at a rapid ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville. But today, her Gen Alpha daughter influences “probably 50%” ...