Born roughly between 2010 and 2025, Gen Alpha is the first generation to grow up entirely within the digital age. While previous generations witnessed the rise of technology, Gen Alpha is immersed in ...

With social media, comparison culture, and technological accessibility, Gen Z's entrance into adulthood hasn't been easy. As they enter into adulthood and navigate their 20s, many Gen Zers feel ...

Each generation has things about it that are unique while also maintaining shared qualities. For example, group strategy director Katie Kersen explained that both Gen X and Gen Z have a love for the ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global population and 40% of global consumers, Gen Z’s shopping preferences are more ...