Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

Editor’s Note: This thought-leadership piece from Ron Pence on the topic of a good business plan originally posted on July 29, 2025. We updated it on July 30. You’ve spent years building a business.

A business plan is not just a set of static documents. It’s a living, breathing guide that should be integral to a business owner’s decision-making and management style. A business plan can help you ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...