Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

In recent years, the dominant technological trend at CES has been overwhelmingly AI (artificial intelligence). At CES 2026, ...

The hyper-personalization trend is somewhat new but an obvious outgrowth from the digital age. This describes the way companies use data tracking by targeting ads, products, sales, and services for ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Discover the keys to hyper-personalization in marketing. Learn how to use data and AI to turn generic customer interactions into deeply resonant experiences. Hyper-personalization is the Holy Grail of ...

As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ...

People in the technology business tend to look with starry eyes at what we think the future holds, and it's generally something fantastically transformative. From the beginning, computers were ...