Last year the economy saw a drastic shift in consumer behaviors. When social distancing became a mandate, online shopping increased. According to a McKinsey report, there was a 35% increase in digital ...

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

A new study shows that Airbnb hosts who smile in their profile photos can get more bookings. Hosts with a smile see an average increase of 3.5% in bookings. If you find yourself being more impatient ...