In light of economic crises and predictions of a recession, companies are trying to save money and optimize loyalty programs. My marketing technology company, Mindbox, has launched hundreds of ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Learn about legal and practical issues encountered by brands when implementing a loyalty program or gift card program outside of the United States. Our esteemed panel of in-house counsel, who have ...

Independent supermarket operators now have an easy to implement solution for gaining shopper insights and analytics used to power targeted marketing, helping to level the playing field with the ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Still, the gimmicks continue. Meanwhile, certain vendors persevere in R and D labs and in management suites where partner programs are devised. The best efforts to build allegiance among partners has ...

Petco is enhancing its presence in Latin America by implementing the Teamwork Commerce omnichannel solution at its more than 118 stores in Mexico and Chile. The implementation includes the solution ...