NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

If you are a marketing professional, you likely spend much of your time thinking about lead generation. Lead generation was cited as the number one challenge by 61% of marketers in a 2022 HubSpot ...

NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ad inventory through ...

Advertising once required very little effort on the part of the consumer. You turned on the TV or opened the newspaper and there it was. But an increasing number of advertisers are calling on ...

Streaming media has come a long way since the days of buffering and pixelated video. Nowadays, it's hard to imagine a world without the likes of Netflix, Hulu and Disney+. In fact, according to recent ...

Step inside a camouflage-netted tent, screens glowing with radar graphics, weapons schematics, and animated models of servicemen, and suddenly, you’re an air warfare officer on a mission. Your ...

360° interactive content is now a gateway for brands to use Virtual Reality in their ad campaigns. As brands and their agencies navigate how to best take advantage of immersive media platforms like ...

With around 30 million daily active users, Twitch stands out as one of the world's largest live video streaming platforms. Hence, Twitch is becoming one of the most promising platforms for brands and ...

Amnesty’s director of communications Osama Saeed Bhutta , who joined after departing Al Jazeera last year, tells The Drum: "it’s a competitive field out there on people’s timelines,” adding that as ...

This year has been an exciting adventure for marketers, filled with nostalgia-driven activations that resonated culturally. Brands embraced interactive social media to boost participation, fostering a ...