Business Wire

Interbrand’s Methodology Becomes the World’s First ISO Certified Approach for Valuing Brands

NEW YORK--(BUSINESS WIRE)--Brands create value, both for consumers who use their preferred brands and for the companies that own the brands. For more than 25 years, Interbrand – represented on every ...
Design Week

Interbrand’s brand valuation method receives certification

The system was developed to create a general standard for brand valuation by evaluating how much brands are worth, taking into account financial, legal and behavioural science aspects. Interbrand has ...
Search Engine Land

Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10

BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon ...
brandequity.economictimes.indiatimes

Best Indian Brands 2016: Interbrand's brand valuation methodology

There are three key components in all of Interbrand’s valuations: an analysis of the financial performance of the branded products or services, of the role the brand plays in the purchase decision, ...