Rocha, previously group managing director at Brand Finance, is tasked with overseeing the development of the brand valuation practice across 40 offices worldwide. Brand valuation is at the heart of ...
The value of Tesla’s brand fell by 35 percent this year to $29.5 billion, according to the Interbrand Best Global Brands annual report, as Chinese automaker BYD entered the top 100 for the first time.
The total brand value of top brands grew only 5.7% this year, compared to 16% last year, according to a new Interbrand’s report shared with Marketing Dive. The Best Global Brands 2023 report cites a ...
Amsterdam, The Netherlands - September 16 - Royal Philips Electronics (NYSE:PHG, AEX:PHI) today announced another significant increase in brand value in the ranking of the top-100 global brands as ...
MILAN--(BUSINESS WIRE)--Alcantara has achieved a dramatic jump in brand value led by growing awareness for the Italian-made material in the United States, China and Japan, according to a study by ...
BENGALURU, India, March 9, 2021 /PRNewswire/ -- Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting, and Interbrand, a global brand consultancy firm, today ...
For the first time in the history of Interbrand’s Best Global Brands report (www.interbrand.com), there is a new #1 brand: Apple. Interbrand, a brand consultancy, publishes Best Global Brands on an ...
For the ninth year in a row, global brand consultancy firm Interbrand placed Apple at the top of its annual list of the world's most valuable brands, assigning the tech giant a "brand value" of $408.6 ...
Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Auto brands are climbing in value relative to all other brands, according to ...
NEW YORK, Oct. 17, 2019 /PRNewswire/ -- Interbrand today released its Best Global Brands 2019 report, the 20th edition of the world's first brand valuation survey, showing that Apple, Google, and ...
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon ...