The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs. It teaches us to think about users’ needs and develop a product ...
“If I had asked people what they wanted, they would have said faster horses,” said Shaheena Attarwala about Henry Ford’s quote that inspires her to build better products Consumers want products to ...
Ethical innovation in AI is not just a business objective; it's a moral duty and obligation. The Jobs-to-be-Done framework empowers businesses to ethically innovate with AI, putting human needs and ...
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