One of the defining features of humanity that separates us from other life forms is our ability to create language - not only verbal but written. Plants use chemicals, animals verbalize and rely on ...
If your eyes have become accustomed to scanning the beer case and grabbing a particular tried-and-true Surly label, you'll need to slow your roll a little in 2020. As soon as January, beer drinkers ...
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
The great rap logos from the history of hip hop acted as cultural co-signs, and for every great rapper and label there is a memorable stamp of approval. A lot of the great ones were designed in the ...
As we’re sliding into 2018, it’s safe to say AI-powered machines can do just about anything. They can detect breast cancer. Paint a new Rembrandt. Even tell us if there’s fresh coffee in the kitchen.
Rawkus marketed and promoted itself so incredibly well in the late-'90s that its razorblade logo became a ubiquitous presence. It was ingenious for assigning itself a literally edgy symbol, catalyzing ...
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