Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

SUNRISE, Fla.--(BUSINESS WIRE)--SproutLoud, an industry leader in distributed marketing automation software, is proud to announce the reorganization and expansion of its leadership team to support the ...

SweetIQ, a local marketing automation platform provider, has raised $4.2 million in Series A funding that is intended to help the company expand its team and accelerate product development. Led by ...

Despite the fact that 75% of brands in a new study are investing in local marketing, these marketers are dissatisfied with their local efforts and are not executing on the tactics they believe are ...

Balihoo and BIA/Kelsey Provide 2013 Local Marketing Roadmap for National Brand Marketers to Increase Sales at the Local Level BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier ...

If you work in marketing, you have probably asked yourself this question: Should I focus on growing my career locally, or should I aim for a remote job that pays in a stronger currency? It is a fair ...

National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. Local marketing automation platform Brandmuscle has put together ...

Resident turnover can be a major — and costly — headache for multifamily owners. Though turnover fell during the pandemic, average annual turnover of 42% of residents in a block creates a significant ...

You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Marketing automation is a must-have tool for modern marketers looking to streamline tasks, boost productivity and lower costs. According to Acumen Research and Consulting, marketing automation is one ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Technology is available today to assist businesses in every ...