Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

SOCi Inc., the creator of a marketing software platform that’s aimed at multi-location brands, said today it has closed on a bumper $120 million round of funding that it plans to invest in artificial ...

Audience of One helps brands deliver messages that are individually personalized and locally accurate without building large ...

I recall having coffee with Asif Khan, the founder of the Location Based Marketing Association in 2014, when he explained how location was soon going to become the “new browser cookie.” “Your location ...

Afif Khoury, CEO of SOCi, has forged a career spanning over 25 years at the forefront of technology and data-driven innovation. In marketing, the goals are the same—to stay visible, present and ...

Like magpies, humans have it in their nature to be drawn to shiny things. And so we see the current obsession of our industry on the new platforms, tech stacks and proprietary algorithms that form the ...

You know the old saying: it’s all about location, location, and oh yeah, location. And it seems like location is becoming even more important, especially as mobile marketing evolves from a ...

AI agents use unified customer and location data to run localized campaigns at scale, helping multi-location brands overcome data silos and brand control issues Legacy marketing automation assumed one ...