Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Writing long-form content can be challenging, especially for those who have never written anything longer than the occasional social media post or 400- to 500-word blog. However, longer pages can give ...

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline by gating ...

Marketers need to make long-form video content a priority, not an afterthought. To do this, they must focus on authority over attention, and community over clicks. That requires understanding and ...

Staring at your content calendar with dread because you need to create more content? You’re not alone. But what if you could triple your content output without tripling your workload? That’s exactly ...

In an effort to present itself as a viable competitor to the reigning short-form video platform TikTok, YouTube announced today its rival service YouTube Shorts is now being watched by over 1.5 ...

Content preference trends are shifting as younger generations begin to dictate mainstream culture, driving a shift toward bite-sized formats. A recent survey conducted by HubSpot, found more than half ...

The next-generation AI video platform, TemVideo, launches today, revolutionizing long-form marketing video creation. Designed specifically to produce high-converting 45 to 90-second videos, TemVideo ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...