When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...