Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...

When organizations or firms develop their research programs they need to develop their overall research objectives. Here we look at how people put together research goals and objectives. #marketing ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Marketing companies leverage their core competencies in product design, advertising, promotions, branding and market research to provide specialized services to other businesses. By using the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When you’re building a business plan, market research needs to happen pretty early in the process. It’s where you learn about your audience’s wants and needs and the financial trends in your industry, ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...