Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Growth is a perpetual business priority. So it’s imperative that CEOs understand how their marketing function and chief marketing officers (CMOs) can contribute to that goal. Few do — and that ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

If you don’t want to be perceived as “just another HVACR Contractor” with the same “me too” offering, then your prospects’ FIRST exposure to your company brand shouldn’t be “Hey let us replace your AC ...