Corinne leads the global marketing organization at Bluewolf, which includes digital marketing services. Corinne is responsible for global brand awareness, corporate marketing strategy, client ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

The Martech Challenge: The digital revolution has transformed how marketers reach and engage customers, as well as the tools needed to be effective. In this series brought to you by Sailthru, we look ...

In the Emmy-award winning TV series “The Bear,” one of the characters, Richie, interns at a Michelin three-star restaurant in Chicago. The 45-year-old spends a week polishing forks before he’s invited ...

When thinking about ecosystem enablement, I often get asked the same questions from enterprise clients: How do you leverage technology to enable, engage and empower partners? How do you streamline and ...

Artificial intelligence (AI) may bring to mind sci-fi images of earth-dominating robots, but it’s a term that’s set to shape the future of B2B marketing. Surprising? Consider this: AI may already be ...

Gary Verster, marketing technologist and ecommerce operations manager, Trend Micro; Sherif Guindy, technology director, Maxus UK; Rob Attryde, head of marketing, KYOCERA Document Solutions; and Carlos ...

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

NEW YORK--(BUSINESS WIRE)--Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is the winner of the ADWEEK Tech Stack Award in the Social ...