Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Morgan is an avid gamer with 13+ years of gaming experience and accolades. He couples this with his love of writing, a skillset reinforced by his current studies of English Literature and Creative ...