NBCUniversal has continued its push to modernize measurement by creating a new certification that attempts to tie together emotion and ad quality. The focus on emotion is driven by research the media ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...

A preprint argues that symptom scores in psychology are not neutral data but active interventions that shape care.

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

The US’ Financial Accounting Standards Board (FASB) has issued a new chapter of its Conceptual Framework related to the measurement of items recognised in financial statements. The Conceptual ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Ad Net Zero (ANZ) has published the first iteration of its Global Media Sustainability Framework — a series of voluntary industry standards to improve consistent, comparable measurement of greenhouse ...

The Public Relations Institute of Australia (PRIA) has unveiled a new framework which aims to fill an industry gap where Australia’s PR and communication professionals need to better address ...