Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

Milwaukee Tool has launched its next generation of tape measures for builders and construction projects. The products are designed to meet the diverse needs of professionals. Whether facing tough ...

As pharma companies wrestle with how and when to use wearables and other digital technologies to measure how their experimental drugs impact patients, clinical research giant Icon has acquired ...

There are a whole lot of store-owned tool brands available at your local Harbor Freight. Some of them might offer their products at lower prices, while others are focused on offering more premium ...

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...