When most founders hear “brand,” their mind jumps to logos, colors, and fonts. But in the early days of a startup, design polish doesn’t attract customers, partners, or investors. A strong narrative ...

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

Not every roguelike needs to justify its loop, but the ones that stick with me the longest often do, and I think Moonlighter 2 (alongside its predecessor) may have one of the best ones yet. Poor Will ...

In today’s crowded marketplace, having a great product or service is not enough. To succeed, you need to create a connection with your audience that goes beyond the features and benefits of your ...