Pantone’s Color of the Year selections date back to 1999 when the company named Cerulean the shade to lead the world into the new millennium. Now more than 25 years into the program, Pantone’s annual ...

“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

Mention menstruation in casual conversation and you might notice people around you start to squirm. Even though periods are a natural biological process for women everywhere, the subject of ...

"Spanx has always recognized the invaluable role color plays in creating a strong and impactful brand visual identity, so to be able to collaborate with them on the development of an official SPANX® ...

PANTONE 18-1750 Viva Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy. Powerful and empowering, it is an animated red that encourages ...

The famed color company Pantone has debuted a new shade of red called, simply, Period. The candy apple shade is an “energizing and dynamic red,” according to the company's press release. It is ...

Pantone's Color of the Year is here, and it's making a bold statement as we round the corner into 2023. Viva Magenta 18-1750 was selected this year, as "a new animated red that revels in pure joy, ...

Since 2000, the Pantone Color Institute has revealed its predictions for the color of the year based on a myriad of factors. Pantone’s colors of the year — which have largely been bright, eye-catching ...