The data analytics industry is booming, with its influence extending across all sectors and roles—from marketing and finance to healthcare and logistics. Data analytics enables professionals to make ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

How to build analytics data access paths for the best results Your email has been sent What makes data analytics valuable is its ability to combine data from variegated sources that are compiled into ...

SAN DIEGO, March 27, 2018 /PRNewswire/ -- Teradata (NYSE: TDC), the leading cloud-based data and analytics company, today announced that Overstock.com Inc. (NASDAQ:OSTK) is using Teradata Path ...

This special series focuses on important community issues, innovative solutions to societal challenges, and people and non-profit groups making an impact through technology. by Clare McGrane on Oct 31 ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now It appears all but certain that generative ...

The success of Tableau returned BI to its original promise of putting visualizations on the desktops of "everyman." The rush to self-service grew crowded as the rest of the BI industry finally saw the ...

PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right information at every step of the buyer’s journey. Path Analytics and PathFactory for Sales are ...